Practical
Easy to explain, easy to start, and focused on daily driving habits.
Program
A simple system to reduce fuel waste through better driving behaviour
20 Percent Fuel helps fleet managers introduce eco‑driving in a practical and structured way.
Affordable
No expensive hardware, new vehicles, or complex software required.
Scalable
Suitable for small and mid‑sized fleets that want structured improvement.
How the program works
Introduce eco‑driving as a practical system, not just a one‑time training topic.
1. Assess
Review current driving habits and identify avoidable fuel waste.
2. Train
Introduce drivers to simple and practical eco‑driving methods.
3. Track
Monitor changes in fuel use with a clear manager‑friendly system.
4. Improve
Reinforce the right habits and build better driving discipline.
What’s included in the 20 Percent Fuel system
20 Percent Fuel gives fleet managers a practical system for improving fuel efficiency through better driving habits, clearer follow‑through, and simple performance tracking.
Complete Manager Toolkit
A structured main toolkit that helps managers launch the program, explain it clearly, and keep implementation practical from baseline to review.
Driver Training and Eco‑Driving Guidance
Clear driver‑facing materials focused on smoother acceleration, steady speed, anticipation, reduced idling, and other fuel‑saving habits that can be applied immediately.
Fuel Tracking and Performance Monitoring
Simple tools to establish a baseline, monitor fuel use over time, compare similar vehicles fairly, identify waste patterns, and verify improvement.
Coaching and Manager Follow‑Up
A practical structure for manager review, driver feedback, and regular follow‑up so eco‑driving becomes part of day‑to‑day fleet management rather than a one‑time message.
Motivation and Recognition Tools
Positive reinforcement materials designed to support engagement, including recognition ideas and EcoChampion‑style motivation to help maintain results over time.
Professional Toolkit Extras
The Professional Toolkit adds printable templates, driver materials, a driver quiz and answer key, and extra ready‑to‑use rollout tools for faster implementation.
The Secret to Zero Driver Pushback
Don't know what to say in the meeting? We wrote it for you.
The biggest fear of any fleet manager is standing in front of the drivers and hearing, "This is just more micromanagement." That's why the 20 Percent Fuel Toolkit includes a word‑for‑word 30 minute kickoff script that makes drivers feel supported, not blamed.
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Zero prep required.
Just read the script. It handles the most common driver objections. -
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Built‑in answers to "Will this make my job harder?"
Page 41 of the toolkit directly addresses driver concerns. -
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Focus on recognition, not punishment.
Script emphasizes improvement and positive reinforcement.
Included in all toolkit packages.
Why eco‑driving makes business sense
The simplest way to improve cost control without replacing vehicles or adding complicated systems.
Lower Fuel Costs
Reduce avoidable fuel waste through smoother driving habits.
Better Driver Awareness
Help drivers understand how daily behaviour affects fleet costs.
Stronger Operational Discipline
Create a clearer standard for more consistent driving behaviour.
Built for practical use in real fleets
The 20 Percent Fuel system is designed for real‑world fleet operations — practical to use, simple to implement, and focused on the everyday habits that influence fuel use most.
No special hardware required
The system works with the vehicles, drivers, and basic fuel data you already have. No telematics or complex software required.
Focused on driver behaviour
Most avoidable fuel waste comes from everyday driving habits. This system focuses on practical changes drivers can apply immediately.
Simple to implement
Clear structure, short training sessions, and straightforward tracking make it easier to roll out without disrupting daily operations.
Designed for small and mid‑size fleets
Built specifically for fleets that need practical fuel‑saving tools without large budgets, specialist software, or dedicated fuel‑management teams.