Who this fits
Fleets with 10–200 vehicles in logistics, delivery, service, and regional transport that want practical savings without new hardware or vehicle replacement.
No new hardware. No complex software. Just a practical system.
Find and Cut Fuel Waste in Your Fleet
A program for fleet managers who want a simple, low-cost way to improve fuel performance.
Heavy-duty trucks burn 0.8 gallons per hour idling. This system stops that waste.
10%+ reported
Published fleet case studies report 10%+ fuel savings from structured eco-driving programs.
Get a Quick Fuel-Savings Estimate
If reducing fuel costs is a priority for your fleet, the next step is simple: request a short fuel-savings estimate. We will outline where savings usually come from, what the approach looks like, and whether it seems worth exploring for your fleet.
What you get
A short estimate based on your fleet size and fuel costs, plus a clear view of where driver behaviour improvements can reduce waste.
What happens next
Send a few basic details through the form below, and we will come back with a simple, no-obligation view of potential savings.
Fuel waste often starts with everyday driving habits
Many fleets already track fuel costs, but avoidable losses still happen every day through driver behaviour.
Excess Idling
Idle engines still burn fuel and increase operating cost.
Aggressive Driving
Harsh acceleration and braking increase fuel use and reduce efficiency.
Poor Anticipation
Late braking and unstable speed control waste fuel on the road.
Inconsistent Habits
Without a simple system, fuel-saving habits are hard to maintain.
A simple system to reduce fuel waste through better driving behaviour
20 Percent Fuel helps fleet managers introduce eco-driving in a practical and structured way.
Practical
Easy to explain, easy to start, and focused on daily driving habits.
Affordable
No expensive hardware, new vehicles, or complex software required.
Scalable
Suitable for small and mid-sized fleets that want structured improvement.
What’s included in the 20 Percent Fuel system
20 Percent Fuel gives fleet managers a practical system for improving fuel efficiency through better driving habits, clearer follow-through, and simple performance tracking.
Complete Manager Toolkit
A structured main toolkit that helps managers launch the program, explain it clearly, and keep implementation practical from baseline to review.
Driver Training and Eco-Driving Guidance
Clear driver-facing materials focused on smoother acceleration, steady speed, anticipation, reduced idling, and other fuel-saving habits that can be applied immediately.
Fuel Tracking and Performance Monitoring
Simple tools to establish a baseline, monitor fuel use over time, compare similar vehicles fairly, identify waste patterns, and verify improvement.
Coaching and Manager Follow-Up
A practical structure for manager review, driver feedback, and regular follow-up so eco-driving becomes part of day-to-day fleet management rather than a one-time message.
Motivation and Recognition Tools
Positive reinforcement materials designed to support engagement, including recognition ideas and EcoChampion-style motivation to help maintain results over time.
Professional Toolkit Extras
The Professional Toolkit adds printable templates, driver materials, a driver quiz and answer key, and extra ready-to-use rollout tools for faster implementation.
The Secret to Zero Driver Pushback
Don't know what to say in the meeting? We wrote it for you.
The biggest fear of any fleet manager is standing in front of the drivers and hearing, "This is just more micromanagement." That's why the 20 Percent Fuel Toolkit includes a word-for-word 30 minute kickoff script that makes drivers feel supported, not blamed.
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✓
Zero prep required.
Just read the script. It handles the most common driver objections. -
✓
Built-in answers to "Will this make my job harder?"
Page 41 of the toolkit directly addresses driver concerns. -
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Focus on recognition, not punishment.
Script emphasizes improvement and positive reinforcement.
Included in all toolkit packages.
How the program works
Introduce eco-driving as a practical system, not just a one-time training topic.
1. Assess
Review current driving habits and identify avoidable fuel waste.
2. Train
Introduce drivers to simple and practical eco-driving methods.
3. Track
Monitor changes in fuel use with a clear manager-friendly system.
4. Improve
Reinforce the right habits and build better driving discipline.
Why eco-driving makes business sense
The simplest way to improve cost control without replacing vehicles or adding complicated systems.
Lower Fuel Costs
Reduce avoidable fuel waste through smoother driving habits.
Better Driver Awareness
Help drivers understand how daily behaviour affects fleet costs.
Stronger Operational Discipline
Create a clearer standard for more consistent driving behaviour.
Proof Behind the System
Built on Real Fleet Case Studies
The 20 Percent Fuel framework was built on methods that have already delivered measurable results in real fleet operations. Published case studies show that structured eco-driving programs can improve fuel performance, with several fleet programs reporting savings above 10% when training, feedback, telematics, and manager follow-up are applied together.
Public Service Company of New Mexico (US)
The U.S. Department of Energy’s Alternative Fuels Data Center says PNM’s system, used to monitor fleet performance, track driver behaviour, and inform driver training, improved the fleet’s average fuel economy by 15%. The same case study says PNM had about 700 vehicles traveling 5 million miles annually.
US DOT / FMCSA heavy-truck evidence
A U.S. Federal Motor Carrier Safety Administration brief says driver behaviour is the largest single contributor to fuel
efficiency, and that there can be as much as a 35% difference in fuel consumption between a good driver and a poor driver.
The study involved a 10-month field evaluation in 46 Class 8 trucks, combined with staged driver interventions
like feedback, coaching, and rewards.
Seattle government fleet (US)
A government-fleet report highlighted by NREL points to the City of Seattle case, where Philip Saunders said telematics integration helped save $2 million in fuel.
U.S. Department of Energy
The U.S. Department of Energy says driver incentives and training, combined with broader fuel-management strategies,
can reduce fleet fuel spending. Separately, a U.S. DOT research summary
on eco-driving says evidence from Europe, Asia, and North America suggests truck
eco-driving programs can save fuel in the 5% to 15% range.
International cases
This approach has also delivered results outside the U.S. In Ireland, a government-backed fleet pilot covering 12 companies, 326 vehicles, and 371 drivers reported an 11% reduction in energy consumption after combining telematics with eco-driving training and ongoing measurement.
Tesco.com fleet (UK)
A UK government evidence review reported that Tesco.com achieved about
12% fuel savings after introducing telematics with eco-driving training across a fleet
of around 2,200 vans covering roughly
60 million miles per year.
FORS Gold case studies — UK fleets
A FORS document reviewing 138 Gold case studies reported an
average 14% improvement in mpg among fleets that submitted
fuel-use results.
How this supports 20 Percent Fuel
These published fleet results are not claims about the 20 Percent Fuel product itself. They are evidence that the core methods behind the framework work in real commercial fleets. 20 Percent Fuel was designed to turn those proven principles into a simpler, manager-friendly implementation system for fleets that want to pursue fuel savings in the 10–20% range without building the process from scratch.
Results vary by fleet size, vehicle type, routes, traffic conditions, driver habits, and implementation quality.
Built for practical use in real fleets
The 20 Percent Fuel system is designed for real-world fleet operations — practical to use, simple to implement, and focused on the everyday habits that influence fuel use most.
No special hardware required
The system works with the vehicles, drivers, and basic fuel data you already have. No telematics or complex software required.
Focused on driver behaviour
Most avoidable fuel waste comes from everyday driving habits. This system focuses on practical changes drivers can apply immediately.
Simple to implement
Clear structure, short training sessions, and straightforward tracking make it easier to roll out without disrupting daily operations.
Designed for small and mid-size fleets
Built specifically for fleets that need practical fuel-saving tools without large budgets, specialist software, or dedicated fuel-management teams.
About
About 20 Percent Fuel and Its Founder
Max Solo
Fuel Cost Reduction Specialist | Helping fleets pursue 10–20% fuel savings
Max Solo is the founder of 20 Percent Fuel, an independent international initiative focused on helping small and mid-sized fleets reduce avoidable fuel expenditure through structured, practical eco-driving implementation.
With more than 30 years of experience in international project management and business consulting, Max brings a disciplined, operations-minded approach to fuel efficiency. 20 Percent Fuel was developed by translating well-established eco-driving principles, published fleet case studies, and practical management tools into a framework that fleet managers can apply in day-to-day operations.
The emphasis is not on theory, expensive technology, or disruptive change programs. It is on giving operators a clear starting point, credible working methods, and usable materials that support better driving habits, stronger follow-through, and measurable fuel performance improvement over time.
LinkedIn:
linkedin.com/in/maxsolo-fuel
Direct email:
max@20percentfuel.com
Independent framework • Consultant-led perspective • Built for real fleet operations
Choose Your Option
Choose the right fuel-saving package for your fleet
Start with a ready-to-use toolkit, or choose the 90-Day Fleet Fuel Rollout if you want structured implementation support with practical guidance.
DIY starter
Starter Toolkit
$390
A practical entry package for smaller fleets that want to begin improving fuel efficiency quickly with one complete, ready-to-use toolkit.
- Full Toolkit PDF
- Manager Implementation Guide
- Driver Training Materials
- Fuel Tracking and Action Planning Tools
Most complete DIY option
Professional Toolkit
$790
A more complete package for fleets that want the full toolkit plus printable templates, driver materials, and extra implementation tools.
- Everything in Starter
- Printable Templates Pack
- Driver Eco-Driving Guide
- Driver Quiz + Answer Key
- Fleet EcoChampion Challenge Materials
Best for busy fleet managers
90-Day Fleet Fuel Rollout
custom scope
For fleets that want the Professional Toolkit plus a structured 90-day rollout with implementation support and practical guidance.
- Professional Toolkit included
- 90-day rollout structure
- Baseline setup and KPI guidance
- Manager launch plan and templates
- Driver rollout materials
- Email support throughout rollout
- AI-assisted implementation guidance
- 30-day, 60-day, and 90-day review templates
- Final summary and next-step recommendations
Premium Support Option
90-Day Fleet Fuel Rollout
The rollout option is designed for fleet managers who want more than a toolkit. It gives you a practical structure for implementation, with support and practical guidance that fits around normal fleet operations.
Days 1–14: Baseline and setup
Define the starting point, set up the tracker, choose the clearest KPIs, and prepare the rollout materials for your fleet.
Days 15–30: Manager launch
Use the manager structure, rollout templates, and communication materials to launch the program clearly without creating a heavy admin burden.
Days 31–60: Driver rollout and tracking
Drivers begin applying the guidance while managers use the tracker, review prompts, and reinforcement tools to support follow-through.
Days 61–90: Review and improvement
Review the results, identify where gains are appearing or getting stuck, and finish the rollout with a practical next-step plan.
Prefer structured support instead of doing everything yourself?
The 90-Day Fleet Fuel Rollout gives you the Professional Toolkit plus structured implementation support with practical guidance throughout the rollout period.
Rollout details
A clearer view of pricing, team requirements, time commitment, and measurement helps managers understand exactly what is involved.
Fleet-size pricing
- 10–50 vehicles: $2,900
- 50–100 vehicles: from $3,900
- 100–200 vehicles: custom scope
Final scope depends on fleet size, site structure, reporting complexity, and implementation requirements.
Typical manager time
- First 2 weeks: around 2–3 hours total
- During rollout: around 15–30 minutes per week
- Mostly reviewing the tracker and reinforcing key points
- Templates and materials are already prepared
The rollout is designed to fit around normal fleet operations without creating a heavy admin burden.
What you need from your team
- One manager or owner to lead the rollout
- Basic fuel and mileage data, or fuel-card records
- One short driver briefing at launch
- Simple weekly tracking during rollout
- Participation in the 30-day, 60-day, and 90-day review points
No telematics installation is required to get started.
How results are measured
- Fuel used over time
- Mileage or distance covered
- Fuel economy trend where available
- Idle time or avoidable waste indicators where available
- Manager observations and driver follow-through
Results vary by fleet type, routes, traffic, vehicle mix, and implementation quality.
Sample rollout tools
The rollout includes practical working materials designed to help managers launch, track, and review progress more consistently.
Sample fleet dashboard
A simple starting dashboard helps managers see the current position before rollout begins, including fuel spend, mileage, and key baseline indicators.
Sample monthly fuel review sheet
A practical review sheet used to compare progress against the baseline, identify issues, and highlight the next actions for the fleet team.
Manager Briefing Deck
5 slides
20 Percent Fuel
Manager briefing for rollout launch
A simple internal presentation used to align managers before driver rollout.
- Why the program matters
- Core eco-driving habits
- Simple launch structure
- Manager responsibilities
- How progress is measured
Sample manager briefing deck
A simple internal briefing presentation used to align managers before driver rollout, covering program purpose, driver habits, launch steps, tracking, feedback, and recognition.
90-Day Rollout FAQs
Questions about the rollout option
Practical answers for fleet managers considering guided rollout support.
What happens during the 90-day rollout?
The rollout begins with baseline setup and KPI selection, then moves into manager launch, driver rollout, tracking, reinforcement, and a final 90-day review.
Do we need telematics?
No. The rollout can begin with basic fuel and mileage records or fuel-card data. If telematics is already available, it can add useful detail, but it is not required.
How is support provided?
Support is provided by email, supported by AI-assisted guidance between review points. This keeps the rollout practical and easy to fit around day-to-day fleet operations.
How are results measured?
Results are reviewed against the baseline established in the first two weeks. Depending on the fleet, this may include fuel use, mileage, fuel economy trends, idle indicators, and manager observations.
What happens after the 90 days?
At the end of the rollout, you receive a structured summary and practical next-step recommendations for what to continue, improve, or expand.
Can this work across multiple depots or locations?
Yes, but larger or multi-site fleets may need a broader scope. Smaller fleets can usually use the standard rollout structure, while larger operations may need a custom rollout plan.
Is this a done-for-you service?
No. This is a done-with-you rollout. You keep control inside your fleet while using the toolkit, templates, guidance, and structured support to make implementation easier and more consistent.
Fleet Fuel Savings Guide
Want a quick overview of the program? Download our short practical guide explaining how fleets can pursue fuel savings in the 10–20% range through better driver behaviour, clearer operating rules, and consistent follow-up.
7-page overview for fleet managers. No signup required.
Learn More
Practical articles and tools for fleet fuel savings
Explore focused resources for small fleets, service fleets, industry-specific use cases, and fuel-saving implementation topics.
Tools & Proof
Industry & Policy
Frequently Asked Questions
Our drivers already drive well. Why would we need this?
Even experienced drivers develop inefficient habits over time such as unnecessary idling, aggressive acceleration, or inconsistent speed. Eco-driving programs help correct these habits. Published fleet case studies show that structured programs can produce meaningful fuel savings, with several larger fleets reporting results above 10%.
We already use telematics and track our vehicles. Why would we need this?
Telematics systems are very useful for tracking fuel consumption and driving behaviour. However, telematics shows the data — it does not automatically change driver habits. The 20 Percent Fuel Toolkit complements telematics by helping drivers adopt more efficient driving practices.
Do fleets need special equipment?
No. The system focuses on improving driver behaviour and operational habits.
How quickly can results appear?
Most fleets can establish a baseline in the first 2 weeks and begin seeing measurable improvements within 1–3 months.
How much manager time is required?
Most fleets need about 2–3 hours to get started, then around 15–30 minutes per week. We keep the process structured and lightweight, with templates and review points that fit around normal fleet operations. Typical manager time after setup: 15–30 minutes per week.
Will drivers accept eco-driving training?
Eco-driving training focuses on practical techniques that make driving smoother, safer, and more efficient. Many fleets find that drivers respond positively when they understand how these habits reduce vehicle wear and improve overall efficiency. The toolkit also includes a Motivation and Recognition system, including the Fleet EcoChampion challenge, designed to reward drivers who demonstrate efficient driving habits. This positive approach helps increase engagement and maintain long-term improvements in fuel efficiency.
How much does the system cost?
Pricing depends on the level of support you need, from toolkit-only options to more hands-on implementation support. Please see the package section above or contact us for the best fit for your fleet.
What fuel savings could look like?
Example only, assuming about $8,000 annual fuel spend per vehicle and a 10–20% reduction:
20 vehicles → $16,000 – $32,000 saved per year
50 vehicles → $40,000 – $80,000 saved per year
100 vehicles → $80,000 – $160,000 saved per year
Want a quick fuel savings estimate?
Send your fleet size and average fuel cost per vehicle, and we’ll estimate your savings potential.